In just one SEO strategy effectively, the importance of keywords is too much. In order for them to function and to help you with the climb in the search results, has to be chosen according to the intent of the search, for the users. The key words are as follows: informational, navigational, commercial, and transactional.
Let's see what each of them means, and how you can use them in SEO strategy in order to climb up in the ranking of the results of your searches on Google, and in order to enhance the performance in terms of conversion rate.
Keywords information
The words of the key information that people use when they search for you to learn something, to gain some useful information for you to know for you to make use of an object, in order to find out the meaning of a term or in order to enrich the knowledge of the food to a diet, have a medical condition, an electronic device, a piece of the household, is a social phenomenon, or a public holiday.
They are usually made up of two or more words, in order to indicate the intent of the search, and you can take a common form of a question. Examples: sightseeing in san francisco, the diet I food for fatty liver, what is the difference between domicile and residence, and what you need to study for the national assessment of 2024, etc., all These quests are addressed in this year with the tool, YOU Overviews of the owner, a summary of the information of the pages to which it addresses this subject.
The words of the key information they are located pretty high up in the funnel, the marketing of it, so far, a number of ways, and a click to order the products, but they are important in your SEO strategy as it can propel your brand as an authority in your field.
Keywords navigation
Keywords to navigation are placed in the Google search at the time of the users they want to reach a particular web site or web page, such as the city Hall of the Capital city, YouTube, Colegiul National I. C. Bratianu Pitesti, Pepco, district 4, Right, the new, Digital, etc.
This class works very well, and it can be a source of best practices for when your brand is already familiar. You have to be careful to make the correct key words that contain the name of the brand.
Keywords business
The words of the key business, are to be used when people are looking for specific brands, products, or services. They can be used plain, or with different types of products – t-shirts, Nike, sneakers, Adidas, frozen veggies, Edenia, hand cream, sunscreen, spf 50, etc.
You can check all these words to the key items of comparison between products, the standings, the top of the best (effective, affordable, etc.), list, reviews, guides for the use of, or the articles of the type "how to make a...?", "why do you need it to...".
These are the keywords that it reveals the intention of a person to purchase or take some form of commercial activity in the future. Therefore, it can help you to reach the potential customers of the highest quality.
Keywords settlement
The words of a key trade show, the most obvious intent to purchase or to carry out an action in the very near future. You can target the ad is paid, ads, pay-per-click (PPC), web pages of the products is very well optimized, or other content with where users can access a link on the button of your purchase.
Here are a few examples: 's clothing online cheap, cars for sale, apartments for rent, massage at home, sector-1, a pizza delivery at your home Park.
Keywords that transaction may be called the key-words for the buyers as it is very likely to be used by a person standing at the base of the hopper you purchase. This means that these keywords are highly valuable when they are done the research of the keywords, and planning a strategy for your SEO or PPC.
The difference between a keyword that and shopping for one can be sold, is the accuracy of the details provided in the search. Thus, the "perfume lady" is more consistent with the intention of trading only "perfume, fresh tart notino".
There are, of course, the words keyword, with the intention of the joint venture. What would you be able to call that information may be commercial, and it's what it sounds like, at all times, and sometimes it can be a commercial, and the decision to purchase should be well-balanced by additional information about a product's reviews and thoughts on the bulletin board.
How to do search engine optimization for the different types of keywords?
For an SEO strategy, it is good to be optimized for all of your keywords. It is the result of a thorough analysis regarding the intent of the search, the user, and monitoring the performance of competitors in your niche in which you operate.
It uses a combination of the four types of keywords for search engine optimization, ticking off the various stages of the integration process, and the behavior of the consumer. There are a few pieces of advice to keep in mind in the development of a strategy to address the use of multiple types of content, in which you insert the right keywords, depending on the intent of the search, the users of Google+.
With regard to the words of the key information they need to be reflected in the content and articles that are relevant to examining the experience, the expertise, authority, and trust. A brand of washing powder can offer on my blog or in the advertorial, the tips are relevant for the removal of various stains on the fabric, for example.
For searches with intention, navigation, make sure the brand name, and company name are displayed prominently on the site and the pages that you've got a website, with intuitive menu is easy to understand optimized, technically, and it's easy to load for both desktop and mobile devices.
Create pages for the products or services which also include more detailed information and high quality images. The content needs to be structured around a series of key words business able to meet the needs of those who seek it.
In the end, the last and the most important to the user, the instrument out of your purchase, be sure to facilitate the process, through a switch accessible to the acquisition, favorites, cart, and order forms easier to fill out. Anything too complicated, which takes time and unnecessary energy consumption, it can lead to the loss of the customer.
A strategy for SEO is effective, it requires, therefore, an in-depth understanding and correct usage of the four types of keywords are: informational, navigational, commercial, and transactional. Each type of keyword that has a specific purpose in the course of the user, and should be integrated into the content of the site to maximize your visibility and conversion rates. By combining the optimization of these keywords, you can attract the traffic to the skilled you, you can improve your position in the search results, and, in the end, you will have all of the prerequisites in order to enhance the overall performance of your business on the internet.