YOU're Overviews this is a new feature from Google, which was introduced with effect from the month of may of this year, in order to optimize the users ' searches on the internet. This may be a type of artificial intelligence, generative, which provides an overview of the response to the question on Google +. The concerns of the owners of the sites are well-founded, as the really changes the way in which the pages appear in the search results.
If you are a well-indexed and Overviews summarize the information, and will give the users to click on your content? If you don't show up in Overviews, this means that your information is not valuable. What you need to do in order to apply the search engine optimization effective under the new conditions? Here are a few of the questions that we will answer in the next chapter.
From the YOU Overviews pose problems for your business?
YOU have the Overviews provide a new way in which Google provides answers to users ' queries. So, how is your instrument featured snippets (the fragments of the recommended content) has changed the search, there Overviews, originally called the Search Relations Experience (SGE), to produce changes in the dynamics of the search results.
First of all, this is a brief look at who the owners of the websites and the content of the web does not have control over, although some practices that we can influence. In the second place, which is the concern of the sea, there is a concern that users will get the response generated by Overviews, they won't click through on the pages of the website, where they are available.
In many ways, a response to the short-and fast-it's everything you are looking for the user of a hurry, which I don't have time to waste with your navigation and we are trying to improve the way of building up of the summary, in order to provide complete information, and helpful. At other times, however, the few lines of the generated synthetic, YOU are just the starting point for the search, in order to deepen the first information is received, and, of course, is to click on them.
What is certain is that the whole process of the search results is a whole and cannot be separated from YOU Overviews of the indexing of your pages and rank them in the standings. At the moment there are monitoring tools that separate the performance of the web sites from the perspective of a strict, YOU Overviews of the performance of the general, however, Google says that statistics indicate an increase in the number of clicks to get what you want from the Overviews on their summarising this information in order to give you the answers to your quests.
Moreover, the managers of the Google sites must continue a quiet, their efforts for search engine optimization in order to show up in Overviews and to enhance its visibility, and generating traffic.
How it looks like the answers are generated through Overviews?
The benefit YOU Overviews from the user's perspective is that it gives you the answers to more complex questions, and it seems to be better understanding of the intent of the search. The content is generated with the aid of advanced technology of artificial intelligence, generative, which is supplied by the language Brink of a Google search. And it is based on the understanding of the query and the relevant information that it has gathered from the internet.
As the syntheses of YOU is based on YOU have the generative, there is a possibility that sometimes turn out to be generated, inaccurate, or ambiguous information. At the time of publication, Google declares that it is working to resolve this issue.
Also, the administrators of the search engine, they said that they will soon begin testing for the inclusion of ads in Overviews. According to the company, these ads will be clearly labeled as being a Sponsored links in this section, YOU Overviews. It remains to be seen how they will react to other users about this practice and to what will be the ratio between the sites which pay for it and the ones who are getting organic traffic. Before the update, but there are a few strategies that you can use to optimize your website in the event YOU're Overviews.
The strategies of search engine optimization for Overviews
In large part, to the strategies of search engine optimization are the same as those used for the growth of the COMPETITORS prior to the update. To treat you in the same way, SEO, on-page and SEO off-page.
The pages need to be easy-to-follow, and well indexed by Google, you must be a user-friendly, with a very good experience for the users, the desktop version on your mobile device.
It is very important to have high quality content, I mean the original, correct, and relevant, with the endorsement of expertise as well as helpful for those of you who are looking for information. In this regard, you can help by writers who have in-depth knowledge in the field of work you are going to implement a rigorous process of editing and revision in the flow of the creation of the content.
An SEO strategy is oriented to the key words with a high value in the search tags that identify the content, meta descriptions, which increase the rate of clicks, the house position, the fine structure of the text, with its use of headlines (headlines, formatted captions), which contain key words, it helps you to grow it in the search results.
In terms of SEO, off-page, it's for the backlinks. Google sees these links as well as to the approval, the signals that the other major sites it considers the content of the pages of your valuable and relevant.
What's new strategy for Overviews?
YOU're Overviews can't handle the queries and more complex, which has an impact on the use of the keyword, on the way to the formulation of the latter. The longer the words, the key is more like the questions of the users, the greater will be the probability of selection of the content to the response given to YOU Overviews.
Thus, the key words are made up of four or more words (long tails) are preferable and indicate the exact intent of the user's search (for example, "all foods containing magnesium," or, "what does that mean YOU're Overviews"). In the same way, and the content-type of the FAQ (frequently asked questions).
The emergence of AI Overviews, marks a significant transformation in SEO, providing the answers, summary, and fast, which can affect the number of clicks on a web page. However, the tool is also a great opportunity for the owners of the websites, and to adjust and improve the strategies of SEO. The content of high quality, optimized for mobile devices, using the key words of the question type, or made up of a lot of words, and the implementation of effective practices in SEO, off-page, is essential.
Through the continuous monitoring of the performance and adjustment of strategies, you can take advantage of the new dynamics brought about by AI Overviews in order to increase your visibility online, and collaborating with experts in SEO, NOA, to Digital success in the ever-changing landscape.