As the owner of the business now online, you will, at some point, the challenge of having to choose between marketing, organic and paid on platforms like Facebook, Instagram, and TikTok. In this article, we'll explain how to combine these two components of digital marketing, in order to maximize your success and to achieve the goals of the business.
The understanding of the audience: the golden Rule in digital marketing on social media.
Before making any decision in relation to the strategy of the online marketingyou're the one who needs to know the audience well. Marketing of organic, it helps you to build a long-term relationship with your audience, giving them the potential customers with the valuable content that resonates with their interests and needs. That is why it is essential to use the data of the demographic and psychographic in order to create a custom content, which lead to engagement organically on the social media.
The contents of the quality that is Essential in the strategy of the marketing of the organic
Marketing, organic social media is based on the construction and the maintenance of a presence is real. Here, the content is the pillar that sustains the whole of a strategy, because it allows you to build a loyal community, to raise the level of awareness for your brand and strengthen its position as a leading expert in his field.
By using platforms like Facebook, Instagram and TikTok to share content that educates, informs, and entertains you, you will gradually build up a base of followers devoted to each other. Tell me about it, share your experiences, respond to comments, and creates a dialogue – these are the key items that will help you to cultivate the presence of the organic solid.
When you invest in paid advertising on social media?
Paid advertising gives you the opportunity to expand quickly to reach your target audience with almost surgical precision. At the moment, who do you want to promote a product or service specifically to generate leads and boost sales in the short term, investing in paid advertising can be a perfect solution.
With the options of targeting, advanced, paid advertising on social media platforms allow you to go to specific segments of the audience interested in what you have to offer you. Campaigns can be optimized in real-time to provide the best Return on Investment (ROI).
In online marketing, the success lies in the balance
The most effective strategy in social media, it combines marketing, organic and paid. You can use the data gathered from the interactions of the organic matter in order to optimize your campaigns to get paid. At the same time, it is advisable to analyze the way in which it does paid advertising, and to guide the strategy of the organic matter content in the right way.
The idea is to create an ecosystem in which the organic content and paid advertising support each other, providing value and generating conversions.
As the owner of the business now online, it is very important that you understand that none of these components of the marketing of organic or paid for is not working at full capacity, in solitary confinement. The correct approach is to use a complement, making sure that each and every campaign, digital marketing is much more than the sum of its parts.
If you're ready to take your digital marketing strategy to the next level, start by evaluating the mix of your existing online marketing, and adjust it in order to benefit from the advantages of both components, the impact of the organic and the power amplifier, which has a boost up on Facebook or Instagram when you should.