Email marketing is one segment of the digital marketing as a form of ongoing communication with existing customers that can offer your brand the opportunity to customize the message, and engage the customer base. 64% of small businesses are using email marketing to reach out to consumers, according to Campaign Monitor, 2021.
E-mail marketing this may include newsletters, with updates about the company or the promoțîi for sale, or offers, exclusive to subscribers only. It can also be an easy way to talk with customers and collect feedback from them, and to boost the sales of the stocks of the existing categories of products are subject to those at special prices.
E-mail marketing is often used as a channel value in marketing strategy of the business and allows the company to țînă your customers informed and tailor their marketing messages to their needs. However, you have to pay attention to the high frequency of the messages to be sent, and the content of the newsletter, as, is used to achieve higher of this type of marketing, it can chase away your customers and can lead to unsubscribe, or even to give up the purchase of the products of the brand, as the e-mail spam, mean, stubborn, and annoying.
Whenever a company sends you an e-mail to the customer base, in addition to confirmation of the order and to direct responses to the questions of the customers, it can also be considered a form of e-mail marketing. That's why metinerea a list of your e-mail address of the active and the interested it is one of the most challenging objectives of the e-mail marketing. This helps to reduce the number of dezabonāri, the reduction in the number of spam complaints, and the growth of the database.
But how is this achieved, and what they send out a campaign e-mail marketing is properly implemented and monitored? It can be used for external platforms such as mailchimp, hubspot, aweber, sendgrid, etc., or they can be developed in e-mail marketing, CRM software, internal to the company.
Regardless of the message to be communicated, to the design of the materials or the platform, it must be taken into account a number of parameters, which highlights the success of such a campaign. As such, those aspects that are most relevant to follow is: the number of clicks, the rates of initiation and direct conversions from the campaign.
The advantages of e-mail marketing
We have identified 5 potential benefits of the implementation of the strategy, the right of the your e-mail marketing your company:
Low cost
One of the most obvious advantages of marketing through the e-mail address this is the lowest compared to the other channels online marketing are not included. There are no printing costs, the cost of a click or a view, and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.
You get to be a program that you are already familiar with the products or services
E-mail marketing is a channel for the communication to be validated by the customer, bearing in mind that the need for their consent for you to receive it. So, in compliance with the terms of the international the GDPR, companies are making use of this solution digital marketing I'm sending messages to only those who are signed up to receive them. This allows for a high conversion rate a lot higher because you are concerned only to those who already have an interest in your brand.
Generating revenue
E-mail marketing it's great in order to take advantage of the momentum from the buying of the consumer, in particular, that the customer is directly put in front of them and the interaction with a product and it does not need more than one or two clicks to get it. Having a call-to-action, well-defined, and a direct link through which you can complete your purchase, newsletters, via e-mail, you can generate sales, the more quickly the next channel in digital marketing.
Easy to deploy
E-mail marketing does not require, necessarily, the a team, extended in order to be successful, especially since there is a platform that provides you with numerous tools for the automation of it's design. The campaign for the your e-mail marketing you can activate it using the images with a strong impact to the audience, music videos, and text that is to arouse the curiosity and the purchase of the product.
As I said, a lot of platforms your e-mail marketing it provides the ability to edit an e-mail with the drag & drop interface, which will allow you to take your campaigns to your e-mail marketing is astounding, and in a short period of time.
Easy-to-measure
Another one of the benefits of marketing your e-mail address for this is that it's easy to see where you're going wrong and how to improve. Most of the programs of e-mail marketing will enable you to follow the rates of your open, click and conversion, making it simple to identify what can be improved in your campaign.
Your E-mail marketing, a profitable channel for digital marketing
What it is your e-mail marketingthe channel is profitable? This is the question we will answer it. In spite of the possibility to promote your business on social networks or to have your content marketing in the achievement of articles, blog posts, or even by seo marketinge-mail is still the most effective way to grow your potential customers and increase the loyalty of your customers, making it both saves you time and money.
By the way, tidio.com it tells us that the e-mail marketing is the channel to digital marketing what affects the growth of revenue, in accordance with 31 per cent of the businesses, B2B.
If you want to build digital marketing strategy tailored to the needs of the business, the team NOA is a Digital it can help you to find the right balance for the promotion of your business.