Have you ever heard of a product, and you wish you could find a lot of information about it. What do you do? Without a doubt, that you're looking for details on the search engines or directly on the website of the brand in question. So it's not just a simple listing of a product on your site, will bring you traffic and sales, but also the way in which the presentation responds to the needs of your potential customers.
As such, the details of the product that are optimized SEO benefits to businesses in terms of traffic to the target, as well as for the conversion.
The description of the products is an extremely important aspect when we talk about business, e-commerce, as the specifications and information is summarized on the page of the product that meets the needs of the customers, which are specified in the correct way, with a description of the product, you are now one step closer to conversion, giving the user a truly relevant in relation to the search and expectation of his.
It also adds to the value of the actual product and helps the customer to decide to be informed with regard to the spending of money. In this regard,according to the Search Engine Journal49% of marketers say that the ROI of the SEO marketing beyond any of the other channels of online marketing.
Moreover, 51% of mobile users have found a new company or a new product, through a search engine, says a study HubSpot. That's why, just a statement of simple features, technical and other information to the raw unfiltered may be charged by a customer with little or no value in and of itself, if we start from the premise that anything that the customer wants to buy a product based on what can be done to it, how do you solve a problem, or the context in which it is found.
The role of the description of the product on your SEO campaign
Microcosm online in every online store is created around a product, it contains a number of features which, if executed correctly, it will helps you to optimize the visibility of your product in the search engine.
According to the statista.com, 2.14 billion people worldwide are either bought or going to buy at least one product online in 2021. In this context, the rapid increase in e-commerce, and by the change in the buying behavior of the people, in order that your business must be visible on the internet, you have to be present in the search the search engines and this can be done through the content and a description of the relevant.
That's why, in addition to the images of the product very well made and published (which have an essential role in the decision-making process of the customer), the description of the product helps to increase the conversion rate. According to the study, the description of the product, which is the second factor in the decision to purchase a product to a potential customer.
The main roles of the description of the goods is the detailed information about the item (form, size, weight, material, company, policy, return, warranty, etc.), and quality of the traffic and potential customers on your website, with a complete and accurate description of the product.
In this sense, the choice of a set of keywords that describe your product and are in high demand by potential customers through search engines, it is very important for the optimization of the profile and the position of the motors, in order that they communicate with Google's, for example, what is a web page of your site.
The pages that are optimized for specific keywords (which are included several times in the text of the description, the content of the text and the headings and sub-headings) are more likely to be positioned above you in search results, the organic.
What is the influence of the descriptions for the product of your SEO campaign?
- The product descriptions are optimized to contribute to the the growth of score the SEO of a website.
- The descriptions of the product, contributing to the building of the brand;
- The product descriptions are optimized / creative / unique to contribute to the the growth of the popularity of the of the brand;
- Product descriptions affects / helps in increasing the chances of conversion.
- The descriptions for the product the information is displayed, it contributes to the provision of the necessary details of the acquisition;
- The descriptions of the product contributes to the build trust in your brand;
- The descriptions of the product contributes to the the index of the image, providing information in conjunction with the information provided by the user;
- The product descriptions are optimized generating organic traffic won with the help of keywords, the long tail;
- Descriptions that are optimized for the item contributes to the the establishment of the audience, and the relevant searches
What you have written descriptions of the product.
The descriptions of the product, you must comply with the following requirements:
- Let's have a friendly tone and easy-to-understand.
- To put a value on the benefits of the product, in order to grow, naturally, the chance of a conversion.
- To be dedicated in their entirety to the target audience (does not contain many of the technical details);
- Let's have a format that is easy to follow (bullets, lists, ideas, key points to be noted in bold font);
- You are one of a kind, at the level of content (to be constructed in the form of a story, where the theme allows);
- Must be attractive, and creative;
- To include those who use our products;
- To be relevant to the brand;
- Let's be 100% real.
If you're in need of an SEO audit is an integrated approach to the SEO marketingteam NOA is a Digital it is available to you in order to show the audience the relevant part of the line the story of your brand.