What do we do when we want to find out more information, about a product or a service? Specifically, we open the internet and look for the details that we need in order to make an informed decision regarding the purchase and use of the product, we might be interested in.
Therefore, search engines play a very important role in the choices we make, as they are able to influence the products we buy, the way to do your shopping, how and where we choose to sit back and habits, from the consumption of daily life.
Under these conditions, even though there is a high degree of skepticism surrounding the need for a company to have a SEO strategy (search engine optimization) marketing is a well-defined, the search engines still remain the source set to generate traffic to your site and sales, on an organic basis. Moreover, according to the BrightEdge.com the search engines or the search engine is the starting point for the 68 per cent, of the experiences of the line, and B2B companies generate 2 or more of the profits, of organic search as compared to any other online channel of promotion.
It is, in the marketing strategy of the company, it is a strong brand you'll want to find the tactics that best attract a lot of customers on your website, in an organic fashion by search engine optimization to make use of SEO marketing as your ace in the hole in the front of the competition.
So, SEO is the process of planning and execution of the tactics of search engine optimization in order to improve the organic traffic, both in quantity and quality, which is go to a website and bring your brand to the top of the search engines, your words are relevant to your company.
The advantages of a strategy, seo, marketing
Search engine optimization marketing it represents a comprehensive strategy to attract traffic to the relevant from the point of view of quantity and quality for a web site or on the dedicated page for a product and it combines the branding, content creation, lead, technical, and share content to attract visitors to you on the web site.
By the way, the power of SEO lies in the fact that, unlike social media platforms, search engines, direct, directly, on the basis of the intent of the search, the consumers of the website that are relevant to the keywords used for the intent of the search.
As I've mentioned before, search engines are playing an important role in the buying process, particularly in the research stage, the stage in which the users can search the broad and specific, to obtain more information about the product and want to discover the benefits of, the, etc., and subsequently, in the light of the results as they come into the particular stage of the purchase of the product.
Using this behavior is intuitive to a prospective customer through the search engine optimization marketing the brand will be present in the minds of consumers, and as part of the search and research. And the position of the start of a brand in the mind of the consumer can not only get the results in your sales and reputation online.
So, if you want to influence the behavior of the search, the user will have to place it to your web site on the first page of the major search engines, and we're talking here in particular by Google, which holds an overwhelming majority in the search.
Then, in order to convert your traffic into leads and sales, you'll need to focus on to deliver a user experience seamless to the audience, as one of the most important aspects of a strategy for the SEO marketing cost effective it is to improve the user's experience on your website, your company, especially with the launch of the Google update experience, the page you factor in closing, the experience of the web page becomes a relevant factor in determining the success of your business with your online presence.
The importance of content in SEO strategy, marketing
But it would be a SEO strategy no content is of high quality. The strategy of content marketing holds a key role in the creation of a strategy for search engine optimization efficiency.
In addition to the fact that it features the brand's content that is relevant to your product or service on the market, putting the focus on the wishes and expectations of the customer from the goods in question, the keywords that they are most commonly used on search engines, while at the same time, the optimal way to promote your brand across multiple channels, online and, as such, managed to extindā the audience that they would be able to get them on the website.
When you're creating content, you have to know where to go, who's our target audience is and how is it defined as an ecosystem. SEO content the good, the quality will speak the same language with your visitors, creating a sense of the neighborhood, still a little shopping, and unlike other forms of online advertising. If, on the other hand, the content contained in the website is not relevant to your audience, this can be seen in the bounce rate and high conversion rate is low.
We will address the lot on the strategy of content marketing is effective, in an article in the future on this blog NOAH DIGITAL. Therefore,the SEO marketing it is a process of continuous improvement of the brand, the website, and to the presence in the search engines and making the best use of the potential of both the brand and the website and is giving you as a marketer.