Despite all of the updates that Google comes up regularly, making them the offer SEO services to adapt their strategies in order to obtain further results, there's one thing that will never change: importance of the content on the site, of which the relevance is of vital for search engines.
It is one of the least mentioned it, but it is very important for your the optimisation of a websiteit is referred to as the descriptions of the pages of categories and sub-categories on the site, along with the description of the products or services that you offer. To NOA is a Digital we focus our attention on all the details when they develop optimization strategy the site and the contents effective from the point of view of SEO this is one of our highest priorities. Find out the following information as to why you shouldn't ignore this issue, what are the mistakes to avoid, and the benefits that it may bring the contents of this quality.
Why do you need search engine optimization for your website's content from your web site?
In addition to the course that they have the descriptions of the categories and the products or services on the site is that of the presence of the potential client's main features and to sell, these texts also serve a different purpose, which is particularly important. A the description of SEO it has a huge potential to attract organic trafficbringing it on the web-site, your users, which is a key point in the customer journey, determined to buy a certain product or use of the services that we offer.
For the user to access the web page of the group or of the product/ service, it is necessary for Google to show up in the top of google search results. And, if the descriptions in the site you have been written to the right of the point of view of SEOthere is every chance that this will happen.
Does anyone read the description of the products or services?
There is a reticence in regard to the wording of the texts for all the categories and sub-categories of goods or services from the website, and the reason for this reluctance is the common misconception, according to which the back of the action is not worth it, since users don't read the book. It's true, the client will read more like a description of your product or service, and ignoring the text of the category page. But it is a strategy for SEO is effective, look past the perception that, in view of what he wants Google to be seen.
From the point of view of SEOboth the descriptions of the categories, as well as the products and/ or services are valuable, and that's a the site is optimized very well, the focus will be on the both of them. But, for the most important ones are the descriptions of the categories. These descriptions provide the details about the products on the page that, by helping out so much, and in a the campaign's SEO link building.
On the other hand, if we exclude web sites, e-commerce, and we refer only to the a site of the presentation of the services or the products is important to the descriptions of the categories, it is a lot bigger, especially for the one who is accessing a site like this is truly interested in and are looking for answers, and quickly.
How important is the way in which they are written, the descriptions?
Based on the assumption that it is not being read by the user, we can get you another one to the wrong conclusion: it does not matter how they are written, the descriptions of the tags, just to be there. Again, this is not the case.
A brand that respects the will think of you, regardless of the location in which it is presented, and the chances of you presenting it to the front of the client or potential client, you need to send a the message, clearly, correctly, and in line with the personality of you.
That's the biggest mistake you can make? You fall into the trap of duplicate content!
Do you have a online store and I don't notice the increase in the ranking of the site? Well, if you've copied the description of the products on the website of the supplier Google will not allow you to progress in the game and I'm not going to display your web site in the search results. Why? The same content that is already on the new site, which has existed for a long time in the digital landscape.
Among the most important things to consider when it comes to the descriptions of the categories and products unique. As a result, Google will perceive your website in the right way, and, in addition, avoiding a penalty due to the duplicate content.
But, if you mention the source?
While indicating the source, you will avoid charges of plagiarism, which is related to the ethics, which do you want to build a brand, it doesn't work so much with a simple Google search. The algorithms behind the search engine, they want to see your work, and then we'll put it, for their part, at the disposal of the users.
How to write the descriptions for SEO-optimized?
From the point of view of SEOit is very important that the descriptions of the classes in the web-site, to be drawn up, taking into account the following best practices:
- In the back of the descriptions could be research for a profile of the keywords.
- The key words must be entered natural in the text.
- The description must not "choked" by keywords.
- For a description of the category of products for your ecommerce you need to have at least a little bit 250 wordsbut this is to be determined accurately at the end of the research conducted by the expert of SEO. For the sites of presentation, the number rises to at least 500 words.
- Divide the text into several paragraphs. and it's for Headings where to include it the main keyword.
The website's content to the unique, written by a professional with experience, this is one of the best of themnvestitii SEO you can do it.
Please contact us for a personalised strategy according to the needs and peculiarities of your business, and we're going to help you to get noticed in the digital world!