Why do the people that have online stores to invest in SEO services? Due to the fact that more than half of the traffic coming from the organic search results of the search, the optimization of the websites is not a good idea, it's a necessity. The more traffic you can generate more sales, assuming that all of the components that causes the user to buy, there are optimized.
In spite of its popularity, SEO is about a concept in which many perceive as being ambiguous. On the one hand, that's probably it comes from the complexity that characterizes the search engine optimization. On the other hand, in order to fully understand the mechanisms of SEO, you need years of practice and study of the ongoing in this area. We thought we'd make things easier for those of you who want to use the SEO services in order to strengthen its presence in the online world, so in this article, we have explained:
- What is SEO
- What is an SEO strategy for effective
- How do you measure the ROI on an SEO campaign
- When you measure the return on your campaign's SEO
What is search engine optimization?
Assuming that you are a novice in terms of online marketingwe thought, we'll explain it step by step so that you understand the exact terms of the skill set that I use. So, what is search engine optimization? SEO, i.e., The optimization for the Search Engines it is an essential component of any online marketing strategies. This is not just us, but also the data provided by Statista. From 2008 to 2020 the budgets that are spent on your SEO they have increased more than 7-fold in the united states, up from 11.5 billion dollars to just under $ 80 billion. In fact, the rising trend can be observed on a global level and it is valid, including in Romania.
SEO is not limited to being found on Google. It's about building an online presence to attract relevant traffic and convert website visitors into loyal customers. In the united kingdom, more and more people are using the internet on a daily basis, the SEO was, is, and will remain, a marketing channel is extremely important. Trends in local SEO it shows the growth of your search on a mobile phone and a favorite for the content of the add-on value. The companies that adapt to these trends, they can gain a competitive advantage, increasing visibility and attracting the traffic of the highest quality.
Lately, I've noticed a trend of clients who require the services of a Social Media Marketer. On the right, the social media is worth a close look for those who have a business in the online networks are a great way to brand awareness, but it's not enough to do just that if you're in need of traffic and sales. According to a study from BrightEdge Research in SEO-it comes with 53% of the traffic, while social media will bring to just 5 per cent.
So, the short answer to your question What is search engine optimization? it can be the SEO is the channel for online marketing that brings in the most people to your website.
Photo source: BrightEdge Research
What is an SEO strategy effective?
I've asked you to 100 specialists, SEO-what is it based on when I'm making a strategy, and you...all of you, we have given different answers. SEO is the marketing tool to be very flexible, but this is a marketing strategy is based on a few strong principles. We at NOAH Digital, we do not deviate from them, and this is the reason due to which our customers have a SWARM of feedbacks. Some of these are explained in the following section.
1. I started an SEO campaign without a technical audit
No, no, it's not about the audits are done, with tools available for free that automatically generates information. Do you know what we're talking about those audits are free of charge offered in a row. I need to let you know that an SEO audit, technical thoroughly, involving dozens of hours of research and interpretation of the data, so that we can then make recommendations for the optimization of the website. Depending on the nature and size of the web-site, we can work out an audit for two weeks. Then, we move on to the implementation of the recommendations. Some of the recommendations are being implemented by the us, and some of the team's mission is guided by our experts, SEO.
It was only after the site is healthy from every point of view, speed of loading, the structure, sounds, bug fixes, and much more – ready for the campaign of the building (i.e., the publication of the articles, with a link to your website on other sites choose wisely).
2. We take into account the intent of the search, the user
Each and every online customer is looking for something, and it is the intent of the search to the user, i.e., user intent. In view of that many people discover new businesses via search, organic matter, of any site to which they hope to be successful online, you need to develop an SEO strategy is strong in what I could be missing the intent of the search, for the users. The intention is to be closely linked with the rest of the components of the strategy and the goals of the business.
3. We use the best practices, which helps to increase ROI
- We recommend that the structure of the intuitive characteristics of the sites, whether it is the online stores or websites to the service. This practice makes it easier to use, both for users and for Google. It is designed to improve the user experience and the potential of a position in the top of the search results.
- We are working on a list of relevant keywords, established on the basis of the research it thoroughly.
- We have a dedicated team of content writers with experience in writing articles, SEO optimized. It is through these articles that give some tips, links, and anchors are relevant, we are increasing the authority of the websites.
- We publish articles for link building web sites, mainstream or niche, but never in the PBN websites (the Audience of the Blog Network), or web sites of a low quality. The use of your PBN sites for SEO is in clear violation of the recommendations A Google Search For The Essentials and it can lead to severe penalties. Among other things, when we choose the publications that we take into account the reputation that they have, the age of the domain, the domain rating (DR), and organic traffic.
- We look at the results and take action to improve them.
Surely you have to understand that SEO plays a very important role in connecting your business with your customers. Well, these people, will make you the customer, at this point, you can begin to calculate the ROI, i.e., The Return Of The Investment..
How do you measure the ROI on a campaign of search engine optimization?
The SWARM is nothing less than the return on your investment. They are the results of the strategy, SEO, integrated in the machine. From a technical point of view, the ROI is a ratio between costs and gains. In short, how much money have you invested in and how much money he brought back the investment. In the event that SEO generates sales in excess of the costs, then you have a positive ROI of SEO. Otherwise, your ROI is in the negative.
Let's say that you've got an online store, and do you want to do SEO for you to reach out to a wider audience. Long story short, if you're spending a 1,000 EUR, the campaign (SEO tools, content writing, link building, etc.), and you get a prize of 3000 € in your organic traffic, ROI, SEO can be calculated as follows:
ROI = (gain from investment – cost SEO campaign)/ cost of SEO campaign.
As shown in the example above, the ROI = (3000-1000)/ 1000, which is 2.
You need to take into consideration, and conversions are supported for when you do the math. On average, a user name, which is converted to interact, in one way or another, it's already your business to 7-fold. Being the site of the accident on the results of your search on Google, or to see a post on social media, she read an article in the online media, she has appeared in your ad-sponsored – all of which are considered to be the interaction that would allow someone to buy a service or product of your own. Hence, the importance of the marketing mix! For example, if the conversion was done by means of an ad-sponsored, but the client may interact with the site, your, thanks to the efforts of the SEO, it is not necessary to allocate a percentage of your sales and your SEO when you calculate the ROI.
When you measure the return on your campaign's SEO?
With SEO, your actions that you do, today, you don't have an immediate impact. Investing in SEO is a lot like planting the seeds of a flower. You will plant a seed today, but the result is that you're looking for won't be back for a few months or years at a time. In our experience it can take anywhere from 3 to 6 months, you will start to see the results of your SEO campaign. For the B2B segment, the average increase in 8-10 months. Things are starting to happen earlier, but are still visible in the rear by the people who monitor your campaign.
At the same time, which is what is working for your website for a certain period of time, it may not be working at any given time. That's why the SEO strategy has to be aligned consistently with the interests of the consumers and the changes in the algorithm that are implemented by Google.
It is important to note that SEO is everything, it is variable, but you can get a high return on investment, whether the strategy is being implemented in an appropriate manner. A SWARM of a good depends on many factors, such as the structure of the web-site, the quality of the content, competition in the industry, and many others. Also, you should know that it is not just a strategy for SEO in order to generate your sales, no matter how well it is made. The sale involves a number of components. So, the question that we always get into discussions with new customers: What is the ROI I have a guarantee.we prefer not to take the numbers. Our approach, however, is the fact that we're going to monitor the campaign, the trends in the market and we will act accordingly, as well as advice in order to increase your sales, by the recommendation that you don't need to search engines.
Are you ready to are you using SEO as a magnet to attract your future clients?
If you are ready to improve your presence in the online world, and we are here to help you. You can contact us, and together we will build an SEO strategy that is personalized, designed to bring you a ranking of the quality and customer loyalty.